Paper hearts

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED.

The sponsor is Beetrothed LLC, 5071 Ball Rd #4838, Cypress, CA 90630 ("Sponsor"). The contest is open to legal residents of the 50 United States and the District of Columbia who are 18 or older and the age of majority where they live.

Each calendar month is a separate contest. Each begins at 12:00 a.m. Pacific time on the first day of the month and ends at 11:59 p.m. Pacific time on its last day. The first contest begins November 1, 2026. To enter, post a public photo to Instagram during the contest month that shows a person's reaction to a paper heart, with the hashtags #PaperHearts and #contest and a tag of @getbeetrothed.

This is a contest of skill. Sponsor judges each eligible entry on the reaction the photo captures. Ties go to the earlier post. One winner is chosen each month. Sponsor notifies the winner by Instagram direct message. If the winner does not reply within 7 days, or is not eligible, Sponsor may choose an alternate from the remaining entries. The chance of winning depends on the number and quality of eligible entries.

The prize is one year of Couple+ for a couple, or one year of the planner seat for a planner, applied to the winner's account. If the winner already pays for that plan, the next charge moves 12 months later. The prize has no cash value, may not be transferred, and has no substitution. The winner is responsible for any taxes on the prize.

Approximate retail value: Couple+ $288; the planner seat $480.

Each entrant confirms that they own the photo and that every person shown in it agreed to be in it. Each entrant keeps ownership of the photo and grants Sponsor a non-exclusive, royalty-free license to repost it, with credit to the entrant, on Sponsor's website and social media accounts. The winner's Instagram handle may be shown on this page.

Each entrant gives a complete release of Instagram. This contest is not sponsored, endorsed or administered by, or associated with, Instagram. California law governs these rules.